The Arts Garden
Carclew Youth Arts in partnership with the Adelaide Festival Centre delivered a two day forum where ideas for arts practice were grown and cultivated collectively.
Featuring two workshops and two panels over 29 and 30 October, this forum provided the opportunity for artists and arts administrators to participate in various discussions across areas of business, value and marketing.
29 OCTOBER
Telling Your Story – Arts Marketing Workshop
Your marketing informs your audience about what they will be expecting to see long before you present your art to them. Take the time to make sure you are telling your story effectively to your audience and make sure they are listening. Be guided through the skills of great publicity, marketing, digital media and sponsorship for your arts project.
Host | Penny Griggs, Marketing Executive, Adelaide Festival Centre
Featuring panellists
Mal Chia | Digital Strategist
Vic Pisani | Director/Creative/Publicist, Can of Words
Amanda Wheeler | Corporate Partnerships, Adelaide Fringe
For Love or Money? – Valuing the arts
Don’t give up your day job is a common phrase courted in the Australian arts industry. This panel discussion will draw upon key issues around where we stand regarding the value of arts in today’s society and is offered as part of Adelaide Festival Centre’s In Conversation With program.
Host | Fenella Kernebone
Featuring panellists
Scott Maidment | Creative Director, Strut & Fret Production House
Jennie Lenman | Arts Volunteer
Alison Beare | SA General Manager, Artsupport
30 OCTOBER
Your Arts Start – Arts Business Workshop
Is business a dirty word for a creative arts worker? This workshop will cover off all the key pointers for any artist or administrator to truly get their start up business off the ground and into growth. John Paul Fischbach, Executive Director of Melbourne’s Auspicious Arts Projects, will offer assistance to the arts obsessed to feel the wisdom of the phrase “plan the work then work the plan”. Learn what is inside a business and a financial plan that will help you create the future you imagine.
The Art of Business
What’s the business with arts business? Sit down to a panel discussion with some of Adelaide’s most forward thinking small arts business owners as they nut out discussions on how they got started, what keeps them operating, the wins, the losses, the compromises and of course, their advice to those in the game.
Host | John Paul Fischbach, Executive Director, Auspicious Arts Incubator
Featuring panellists
Joshua Fanning | Co-founder, Collect
Jake Homes and Cassie Alvey | Tooth & Nail
Alice Fraser | Director, The Jam Room
Cass Tombs | Co-founder, Tuxedo Cat
